Why do the most complex projects end up on our desk?

And why we say yes when others say no.

In the world of industrial automation, not every job is created equal. Some projects follow a well-worn path. Standard cabinet. Known components. Minimal adjustments. Everyone wants these jobs – they’re predictable, low-risk, and easy to quote.

What about the projects that don’t fit the mold?

The ones where:

• The documentation is a mess or missing.
• There are tight spaces and unusual shapes.
• The customer needs a cabinet that can survive saltwater, sandstorms, or -40°C temperatures.
• The system includes special components or brand-new tech.
• And you need to figure out how to make it all work – quickly.

That’s where we come in.

At BBC Bircher Automation, we specialise in the jobs most others avoid. We get called when someone says, “This is too complicated. We can’t help.”

We engineer solutions. We have in-house EPLAN specialists, our own automation development team, and decades of experience translating chaos into clarity. Whether it’s a single cabinet or a complete solution, we’re used to navigating ambiguity and solving complex technical puzzles.

We invest in:

• Advanced planning and digital tools like Digital Twin and EPLAN Pro Panel
• Close collaboration with customer engineers and tech leads
• Transparent communication and flexible sourcing
• Documentation cleanup and reinterpretation
• Design for extreme conditions and international standards (e.g. UL, marine)

Complexity has a cost. But also a reward.

We're not the cheapest partner on the market and we’re not trying to be. But if you need someone who understands your constraints, figures out what’s really needed, and delivers reliable results even under pressure?

We might just be your best bet.